I’m planning to go to Busan for some medical beauty treatments and am still wondering which clinic offers transparent prices and doesn’t take advantage of foreigners. Here comes the latest price list for 2026 from Genius Clinic’s Busan Seomyeon branch: HIFU starts from ₩890,000, and Rejuran starts from ₩250,000. The best thing is that foreigners pay the same prices as South Koreans – there is no extra charge for tourists. This article outlines the entire pricing structure, the clinic’s features, and its location. Save it before you set off!
Complete price list for Genius Dermatology, Seomyeon, Busan 2026
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Genius Clinic (지니어스의원) is located in the Seomyeon business district of Busan. It is a Dermatology clinic in the urban area of Busan, managed by a specialist plastic surgeon, with approximately equal numbers of local South Korean patients and tourists. The clinic consists of 1 director and 12 nurses, and it emphasizes one-on-one consultations with the director, rather than a fast-paced, assembly-line-style service.
The most significant feature of the latest pricing in 2026 is the “same price for foreigners” policy – there is no additional surcharge of 20-30% for tourists, as some popular clinics in Seoul do. Below is a reference list of the latest prices for major services:
2026 Genius Dermatology Key Project Price List:
- HIFU (Ultherapy / Ultrasonic Liposuction): Starting from ₩890,000
- Rejuran injections: starting from ⩺250,000
- Rejuran PN (Rejuran Black Box): ¥330,000
- Juvelook Black Bottle (Collagen Promotion / Juvelook): Starting from ₩100,000
- The new version of the Ulthrea (HIFU / Ultrasound): ₩400,000
- Korean Botulinum Toxin: Starting from ⩺250,000 per injection site
All the prices listed above are the latest rates for 2026 (including taxes). Foreigners and local South Koreans pay the same price, and no additional fees will be charged on-site. The actual price will be determined after a face-to-face consultation by the director; prices may vary depending on the treatment area and the number of hairs to be implanted.
Genius Dermatology’s HIFU treatment starts from 890,000 Korean won: What does it include? Is it worth it?
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HIFU is one of the most popular anti-aging and tightening treatments at Genius Dermatology. Starting from 2026, the price is ₩890,000 (approximately NT$20,000). Many people may be startled by the figure of “890,000”, but when converted into NT dollars and considered in context with the local price levels in South Korea, this price is actually quite competitive.
Genius’ HIFU treatment uses original Ultherapy equipment imported from the United States, rather than cheap imitation HIFU devices made in South Korea. Before the procedure, the clinic director will use ultrasound imaging to determine the exact depth of the SMAS layer, ensuring that the energy is precisely delivered to the target area rather than being applied haphazardly. The full-face treatment usually involves around 300–500 sessions, and the number of treatments can be customized according to the degree of facial relaxation in each individual.
Compared with similar clinics in Seoul’s Gangnam District, Genius offers HIFU treatments at a price that is approximately 15-20% lower. Not to mention the huge difference in cost when compared with the Taiwanese market, where Ultherapy treatments usually cost around NT$60,000 to NT$80,000. The total cost of flying to Busan for an HIFU treatment, including airfare and accommodation, might actually be cheaper than having the procedure done in Taiwan.
At Genius Dermatology, Rejuran is available starting from 250,000 Korean won. Should you choose manual injection or machine-assisted injection? And how should you decide between the “black box” and “white box” options?
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Rejuran is a star product in South Korea’s medical aesthetics industry. Dermatology offers a complete range of Rejuran treatment options, ranging from the basic white box version to the high-concentration black box version. Starting from 2026, the price is ₩250,000 (approximately NT$5,600) for the basic version, and ₩300,000 (approximately NT$6,800) for the black box version.
Many people who are doing Rejuran for the first time struggle with the decision of whether to choose manual injection or machine-assisted injection. At Genius, the clinic director usually recommends that first-time users opt for manual injection – although it is slightly more painful than machine-assisted injection, manual injection allows for more precise control over the injection depth and the distribution of the dose, resulting in effects that last approximately 20-30% longer. If you are sensitive to pain, you may start with machine-assisted injection to get used to it first.
The main difference between the black box and the white box lies in their concentration: the PN concentration of the black box is approximately 1.5 times that of the white box, making it more suitable for older skin or those seeking more noticeable repair effects. For individuals aged 25-30 who simply want to improve their skin quality and enhance its glow, the white box is more than sufficient.
Do foreigners really pay the same price? A detailed explanation of Genius Dermatology’s “no-surcharge” policy
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When going to South Korea for cosmetic surgery, the biggest concern is being treated as a easy target for exploitation. At many popular clinics in Seoul, the “foreigner prices” are 20-50% higher than those for local residents. In some cases, even for the same procedure performed by the same doctor at the same clinic, the quotes offered to foreigners and South Koreans can be significantly different.
Genius Dermatology has truly achieved transparency in this regard: the numbers displayed on its official website and at the counter are exactly the same for both South Koreans and foreigners. There is no secret addition of zeros to the prices just because you are a tourist, nor are any special “foreigner-only packages” used to inflate the costs. This makes it one of the few clinics in the Seomyeon area of Busan that offers “uniform prices across all platforms”.
What underlies this policy is Genius’ business philosophy: rather than making quick profits by charging higher prices to foreigners, it is better to build a good reputation through transparent pricing, so that customers are willing to recommend the service to their friends after experiencing it. In fact, Genius has received very positive reviews from South Korean users on Naver, which indicates that the quality of the services offered by this clinic is indeed reliably guaranteed—even among the picky South Koreans.
Traffic Guide to Genius Dermatology in Seomyeon, Busan: Just a 5-minute walk from the subway station; you can go shopping right after your treatment.
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Genius Clinic is located in the vicinity of Seomyeon Station in Busan, offering extremely convenient transportation. You can reach it by walking for about 5 minutes after exiting Seomyeon Station on Busan Metro Line 1. Along the way, you will pass through Seomyeon’s most bustling shopping areas. The detailed address is: 3rd Floor, 5000 Building, 691 Jungang-daero, Busanjin-gu, Busan.
The building where the clinic is located is a modern commercial complex (Qianyu Building / 천우빌딩), and all three floors are dedicated to Genius’ services. The interior is clean and bright, featuring separate consultation rooms, treatment areas, and recovery zones, ensuring no overcrowding. With as many as 12 nurses on staff, the service provided is far more comprehensive than that of smaller Dermatology clinics.
- Subway: Busan Line 1, Seomyeon Station; it takes about 5 minutes to walk from there.
- Opening hours: Monday/Friday 10:00-20:00, Tuesday-Thursday 10:00-19:00, Saturday 10:00-15:00
- Since it’s a Sunday holiday, it’s advisable to avoid the crowds on weekend evenings.
- There are numerous restaurants, cafes, and shopping areas surrounding the clinic, so you can go shopping right after your treatment.
Who is Genius Dermatology suitable for? Three groups of people who are most suitable for treatment vs. those who are not recommended to seek treatment there
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The three types of people who are most suitable for visiting Genius Dermatology:
- For beginners going to South Korea for medical aesthetics treatments for the first time – Chinese-speaking services, transparent pricing, and no additional charges for foreigners. These three things that beginners fear the most are all taken care of.
- Independent travelers who value cost-effectiveness – the shops in the Seomyeon area are conveniently located, and you can continue your trip right after your shopping, without having to travel all the way to Gangnam.
- For those who want to undergo HIFU but have a limited budget – the price starting from ¥9.89 million is highly competitive compared to similar clinics in South Korea, and it is also 15-20% cheaper than in Seoul.
Situations where it may not be appropriate to visit Genius Dermatology:
- Advanced plastic surgery procedures that require a high degree of customization – Genius is designed at the level of top-tier plastic surgery hospitals, but it focuses primarily on minor cosmetic treatments.
- For those who want to make an appointment on Sunday: the clinic is closed on Sundays, so please plan your schedule accordingly.
- If you decide to visit the clinic on the same day without making an appointment in advance, it is recommended to book your spot in advance to avoid waiting for too long.
Frequently Asked Questions
Q: Does Genius Dermatology really not charge extra fees for foreigners?
A: Yes, Genius Clinic’s Busan Seomyeon branch applies exactly the same pricing system to both foreign guests and local South Koreans. There is no such thing as “higher prices for foreigners” or “tourist rates.” We have personally verified that the prices listed on the clinic’s official website are consistent with those quoted in-person; all charges are transparent and openly displayed. If you need further information, you can schedule a consultation by contacting Hannah972 on WeChat or BeautsGO.
Q: How many treatments are included in an HIFU session starting from 890,000 Korean won?
A: The basic package for HIFU costs 890,000 Korean won. The specific number of treatments required will be determined by the clinic director after evaluating an individual’s facial condition. Generally, a full-face HIFU treatment involves around 300 to 500 sessions. Different areas of the face (Forehead, jawline, cheeks) require different numbers of treatments. It is recommended to discuss the most suitable plan in detail with the clinic director during the consultation.
Q: Can I visit Genius Dermatology if I don’t know Korean?
A: Definitely! The clinic offers Chinese translation services – from registration and consultations to post-treatment explanations, everything is provided in Chinese, so you can receive treatment without worrying about the language barrier. It is recommended to make a reservation through BeautsGO in advance and indicate your need for Chinese translation services to ensure that a translator will be available on the day of your appointment.
Q: Can I go shopping immediately after having HIFU? How long is the recovery period?
A: HIFU is a non-invasive treatment procedure with virtually no recovery period required. You can resume your normal activities on the same day after the treatment, and going shopping is completely possible. Some people may experience mild redness or slight swelling after the procedure, but these symptoms usually subside within a few hours. It is recommended to avoid strenuous exercise, steam baths, and high-temperature environments within 24 hours after the treatment. After Rejuran injections, mild needle marks may appear, but they will usually disappear within 1 to 2 days.
Q: Where is Genius Dermatology located in Seomyeon, Busan? Is the transportation convenient?
A: The clinic is located in the heart of the Seomyeon business district in Busan. You can take Busan Metro Line 1 to Seomyeon Station and then walk for about 5 minutes to arrive. The detailed address is 3rd Floor, Cheonu Building, 5, 691 Jungang-daero, Busanjin-gu, Busan. After the medical treatment, you can easily go shopping or dining in the surrounding areas, making it very convenient to plan your schedule.
Related recommendations
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- Busan 4ever vs Genius Dermatology: A 10-year comparison of local experience – a comprehensive evaluation ranging from lasers to lifting treatments
- Top Dermatology Institutions in Seomyeon and Haeundae, Busan in 2026 | A comprehensive guide to Chinese-language reservations and price information
- True Story of Rejuran Injection at Busan JRYN Dermatology: Cost of 9.45 million won, and the glow began to appear 5 days after the procedure.
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