No more hiding it! BNS Dermatology’s 2026 price list: UltraShape US version – 800,000 won for 100 sessions; Thermage FLX – 1.5 million won for 300 sessions; hyaluronic acid injections – 150,000 to 300,000 won. A comprehensive guide to comparing medical beauty treatments in South Korea.

Beauty Without Worries Editorial Team ・ 2026-08-27 ・ On-site Report from Gangnam, Seoul

To get straight to the point: BNS Dermatology (Samsung B&S Clinic / 삼성비앤에스의원) is a high-end, premium anti-aging clinic located in the Samsung Station area of Gangnam, Seoul. It offers a personalized service model featuring one-on-one consultations with the director, private treatment rooms, and no waiting times. The estimated prices for 2026 are as follows: the American version of the ultrasound device—100 shots at ₩800,000 (800,000 Korean won); Thermage FLX—300 shots at ₩1,500,000 (1,500,000 Korean won); and hyaluronic acid injections at ₩150,000–300,000 (150,000–300,000 Korean won). Below, we compare these prices against the overall market rates in South Korea, explain who this clinic is ideal for, how to make an appointment, and highlight those details in the pricing that might cause issues if not understood properly.

Seoul I. 🏥 Who is BNS Dermatology? Why is this price list worth checking out?

In South Korea’s medical aesthetics industry, BNS isn’t considered a large-scale chain store but rather functions more like a boutique-style Dermatology clinic. Public records show that its clientele mainly consists of VIPs such as family members of corporate executives, local South Korean artists, and internet celebrities. The clinic emphasizes that it doesn’t offer one-size-fits-all standard packages; instead, it conducts a thorough skin analysis first before creating customized treatment plans based on each individual’s skin condition and anti-aging goals. For those flying in from Taiwan or Hong Kong, this experience—featuring treatments performed personally by the clinic director, private rooms, and no need to wait in line—addresses two of the top concerns for most people: the quality of the treatments and privacy.

Director Park So-yun’s extensive experience is the core asset of this clinic. Her profile states that she has served as a dermatology supervisor at Wonjin and DA Dermatology, and has given lectures and conducted live demonstrations at nearly a hundred medical seminars in South Korea and abroad. She is regarded by her peers as a “doctor who trains other doctors.” This is also the key factor we will explore in depth in Chapter 7, where we’ll examine “why they dare to charge such high prices in Gangnam.”

💬 FAQ: Is BNS a chain clinic? A: No. It’s a boutique clinic that hi
ghlights in-person consultations by its chief physician, operates on a fully appointment-based system, and avoids the approach of offering services at high prices in bulk.

II. ⚠️ Debunking 3 Misconceptions About Medical Aesthetics Prices in South Korea

Myth 1: “The listed price = the price I’ll end up paying.” Most pricing quotes for medical beauty services in South Korea are given before tax, and a 10% value-added tax (VAT) is usually added at checkout. Many first-time visitors to South Korea fall for this trap. If you want to avoid this extra charge, some clinics accept cash payments to dodge taxes—but this involves regulations set by customs and tax authorities in various countries. Please assess the risks on your own. This article simply reminds you to “make sure the total price includes tax before placing an order.”

Myth 2: “The cheaper, the better.” Low prices usually indicate two things: larger batch scheduling and standardized packages. This works fine for those who only handle basic procedures; however, for anti-aging treatments such as ultrasound and radiofrequency therapy, the energy settings and application depth require significant expertise from the doctor. If cheap pricing comes from having non-directors perform the treatments plus large batch scheduling, the savings might result in uneven outcomes.

Myth 3: “All procedures cost the same across Gangnam.” In reality, there are significant differences depending on the area. Market data shows that the prices for basic treatments in the Hongdae area are about 15–30% lower than those in Gangnam. However, when it comes to high-end anti-aging devices (American-style ultrasound and radiofrequency therapy), Gangnam offers a wider range of options with more consistent quality due to original equipment certifications and higher production costs. In other words, you can compare prices for basic treatments in Hongdae, but for advanced anti-aging treatments, Gangnam is the better choice.

III. 🔢 BNS 2026 Price List: Detailed Breakdown of 3 Top Popular Procedures + Price Comparison Between Taiwan and South Korea

📌 Reference prices for BNS 2026 (in Korean won; subject to the clinic’s official announcement at the time):

Item-by-item breakdown:

① US-version ultrasonic therapy device, 100 sessions for ₩800,000: In South Korea, the second-generation ultrasonic therapy device with 100 sessions usually costs around ₩350,000. BNS’ price of ₩800,000 is clearly on the high side—but it reflects its premium positioning, featuring an original US-made probe, treatment by a chief physician, and a private room. If cost is your only concern, this option isn’t suitable; however, if you value the quality of treatment and overall experience, it’s definitely worth the extra expense.

② Thermage FLX 300 sessions at ₩1,500,000: In the market, the standard package of 600 sessions typically costs around ₩1.8M–3M. While BNS charges a higher price per session for its 300-session option, this quantity is more than sufficient to meet most people’s needs for full-face tightening. What really sets it apart is its use of the sixth-generation smart probe, which delivers more stable energy delivery and better pain control—features that are commonly highlighted by high-end clinics.

③ Hyaluronic acid injection: ₩150,000–300,000 – this falls within a reasonable range for both basic and premium-grade treatments. BNS’s customized formula combinations (tailored to individual skin types) usually sit at the upper end of this range, with their advantage lying in the adjustable formulation rather than just a lower price.

※ Exchange rate reference: ₩1,000 ≈ NT$23 (approximate value as of August 2026; actual rate subject to current market conditions). Prices for the same procedure in Taiwan vary depending on the clinic and probe used. It’s recommended to get quotes from local clinics in Taiwan for comparison, and include flight and accommodation costs in the total budget.

IV. 👤 Who Is BNS Right For? Who Should Look Elsewhere?

V. 🏃 First-Time User’s Practical Timeline for Using BNS (6 Steps)

Here’s the typical first-time visit process for most tourists going to Korea at BNS, to help you plan your schedule and transportation. BNS operates on a fully reservation-based system, so be sure to make a reservation before arriving to avoid wasting your time.

🕐 Step 1｜Make a reservation in Chinese (1–2 weeks before departure). Register through
BeautsGO (Chinese customer service via WeChat: Hannah972) or BNS’ official reservation WeChat account, specify the procedures you’d like to have done and your estimated arrival date in Korea, then confirm the director’s availability.

🕐 Step 2｜Check-in at the clinic (approximately 10–15 minutes). The address is 9th floor, Samh
eung Building 2, 514 Teheran-ro, Gangnam-gu, Seoul. It’s easily accessible on foot from Samseong Station on Subway Line 2. After checking in, you’ll be taken to a private room where you can wait.

🕐 Step 3｜One-on-one consultation with the clinic director + skin analysis (about 20–30 minutes). Director Park or the attending
physician will explain tailored treatment options based on your skin condition and goals. This step is what makes BNS different from clinics that offer standard packages.

🕐 Step 4｜Plan Confirmation + Quotation (Tax Included) Confirm the total price on the spot—including whether tax
is included—along with the number of sessions, probe model, whether the procedure will be performed by the chief physician, and the frequency of post-operative care. This is the perfect opportunity to clear up all the misconceptions from Chapter 2 at once.

🕐 Step 5｜Treatment (30–90 minutes per procedure). Anti-aging treatments using ultrasound/radiofrequency waves are p
erformed with real-time imaging and cooling spray support; dermal filler injections are minimally invasive, allowing patients to resume normal activities right after the procedure.

🕐 Step 6｜Postoperative Care + Follow-up Appointments BNS places a strong emphasis on po
st-surgery follow-up, providing guidance on managing swelling and scheduling subsequent check-ups depending on the procedure. If you have any questions after returning to Taiwan, you can continue to ask through scheduled WeChat consultations.

VI. 💬 Real Discussions on PTT/Dcard (Including Both Positive and Negative Views)

We’ve compiled the common feedback regarding “Gangnam’s high-end Dermatology clinics” from social media groups and forums, including both positive and negative opinions, so you can form your own judgment. The following are summarized excerpts from public discussions; they don’t represent specific cases.

VII. 🔍 Why Does BN Dare to Sell at “Gangnam Prices”? An In-Depth Analysis by Experts

① A doctor’s qualifications represent their core strength. President Park used to be the head of Dermatology at Wonjin and DA, and has given lectures and demonstrations at nearly a hundred seminars in South Korea and abroad. In the medical aesthetics industry, a doctor’s clinical experience and academic involvement often determine the difference in results—even when using the same equipment.

② “Personal consultation by the clinic director” helps minimize variability. The effectiveness of anti-aging devices largely depends on energy parameters and the injection path. In mass-produced clinics, different practitioners handle the procedures, resulting in inconsistent outcomes; BNS ensures consistency by having the clinic director oversee all key steps, essentially trading “labor costs” for “reliable results.”

③ Hidden costs related to equipment and space. High prices for original US-made ultrasound/wave probes, along with the cost of single-room accommodations and post-surgery care, all increase operational expenses. While these factors are reflected in the final price, they also provide concrete reasons as to why it’s worth the investment.

VIII. ❓ FAQ: Common Questions Summary

Q1: Is the price for BNS inclusive of tax? A: The lis
ted prices are usually exclusive of tax, with a 10% VAT added at checkout. Be sure to ask clearly whether “the total price includes tax” when making a reservation.

Q2: Can’t you communicate in Korean? A:
You can contact the Chinese customer service at BeautsGO (WeChat: Hannah972) or use the official BNS reservation WeChat account; assistance in Chinese or English is usually available on site.

Q3: Can I show up without an appointment on the same day? A: BNS operates on
a fully reserved basis — popular slots require booking 1–2 weeks in advance, so showing up last minute likely means you won’t be able to get in.

Q4: What are the differences between the US version of the ultrasound device and Thermage FLX? A: The ultraso
und device focuses on lifting the fascia layer (for shaping the contours and defining the jawline), while the radiofrequency version targets skin tightening (to improve overall facial refinement). Although they can be used together, they serve different purposes.

Q5: Is 100 or 300 shots sufficient? A: 100 ultrasound shots are u
sually enough to treat key areas such as the lower jaw and outer corners of the eyes; 300 Thermage FLX shots can provide full-face tightening. The actual number of shots will be recommended by the doctor after a face consultation.

Q6: Is 150,000–300,000 yuan for hyaluronic acid injection a basic price or one related to the brand? A: 150
,000 yuan is more for basic Filler injections, while 300,000 yuan is typically for customized treatments or premium brand formulations—the price difference comes from the specific formula and ingredients used.

Q7: How much more expensive is BNS compared to the stores in Myeongdong? A: The price per
treatment is higher than that at clinics that offer bulk services, but it includes consultations by the director and original equipment. It’s recommended to compare prices for basic treatments first, and consider BNS only for advanced anti-aging procedures.

Q8: Is it cost-effective for people from Taiwan to go? A: Just loo
king at the price of the procedures alone, those in South Korea are often lower than in Taiwan for similar services; however, to get an accurate picture, you need to include flight and accommodation costs in the total expense and evaluate it based on both convenience and quality.

Q9: How soon after the procedure can I wear makeup or return to Taiwan? A: W
ith hyaluronic acid injections, you can usually wear makeup the day after. For ultrasound or radiofrequency treatments, there may be mild swelling, so it’s recommended to wait 1–2 days before taking a long flight.

Q10: Is Thread Lifting one of BNS’s strengths? A: Yes. Public records show that i
t has performed a high number of Thread Lifting procedures, which aligns with its focus on anti-aging and skin tightening—making it an ideal option for advanced consultation services.

Q11: Will the price change? A: Yes. The figures
mentioned are reference prices for 2026; the actual cost will depend on the clinic’s current promotions and consultation plan. Be sure to verify again before placing an order.

Q12: How can I confirm it’s the real BN rather tha
n a fake one? A: Check for the “Samsung B&S Clinic (삼성비앤에스의원)” and its address at 514 Tehran-ro, Gangnam-gu, and make an appointment through platforms like BeautsGO.

IX. 📅 How to Book a BN Appointment (3 Steps + WeChat/BeautsGO/Phone)

📅 Method 1: BeautsGO (recommended – allows side-by-side price comparison)

1. Download or open the BeautsGO App, then search for “BNS” or “Samsung B&S”. 2. Check the current service pricing, the dir
ector’s availability, and customer reviews. 3. Make appointments
or ask questions through the Chinese-speaking customer service via WeChat at Hannah972.

💬 Method 2: Book via WeChat

• BeautsGO’s Chinese customer service: WeChat ID Hannah972 (all reservations and inquiries can be handled in Chine
se). • Official BNS reservation WeChat: s-sourire (officially designated consultant for 1:1 service).

📞 Method 3: Book by phone

• Local reservation phone number in South Korea: 02-501-4341 (suitable for those already in South Korea who can communicate in Korean/English).

X. 📚 Related Reads

Here are the relevant internal site topics (please replace with the actual internal URL before publishing):

• Complete 2026 Guide to Medical Aesthetics in South Korea: Price Ranges for Ultrasound/Wave/Hydrating Treatments
• Ga
ngnam vs Hongdae Dermatology: How to Choose? A Detailed Comparison of Prices and Equipment
• What’s the Difference Between
the American Version of Ultherapy and Thermage FLX? Find Out Who It’s Best For
• Ultimate Guide to Booking Medic
al Aesthetics Treatments in South Korea: BeautsGO, WeChat, and Important Tips on Site
• How to Choose Hydrating Injectables? Compa
rison Between Basic Fillers and Brand-Specific Rejuvenating Solutions
• Are Prices for Medical Aesth
etics Treatments in South Korea Tax-Inclusive? VAT Explained along with a Checklist to Avoid Pitfalls