Seomyeon in Busan is not only a paradise for shopping but also one of the areas with the highest concentration of medical beauty clinics in the city. This article highlights three clinics within a 5-minute walk from Seomyeon Station: Genius Clinic, Barog Dermatology, and Forest Dermatology. The range of services offered ranges from cosmetic procedures like facelifts to skin care treatments, and after completing the entire treatment plan, you can even head straight to Lotte Department Store to continue shopping. This is your perfect half-day guide to medical beauty treatments in Seomyeon, Busan – the ultimate lazy-goer’s option.
The walking distances between the three clinics are all within 5 minutes, and the routes are direct without any detours. It is recommended to follow this schedule: in the morning, go to Genius for treatments such as Lifting or collagen augmentation that require professional medical judgment; at noon, visit Barog for basic skincare or injections; in the afternoon, go to Forest for another session of HIFU or Rejuran. Upon leaving in the evening, you will immediately reach the heart of the Seomyeon shopping district, allowing for a seamless continuation of your shopping trip at Lotte Department Store.
Why choose Seomyeon in Busan for a half-day medical beauty tour?
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Seomyeon in Busan is the city’s most vital transportation hub, where Line 1 and Line 2 of the subway intersect. It only takes 10 minutes to reach Busan Station by subway. The Seomyeon shopping district boasts popular attractions such as Lotte Department Store, Seomyeon Underground Street, and Rippeo Coffee Street. The density of medical beauty clinics in this area is second only to that of Haeundae in Busan, yet the prices are generally more affordable than in Haeundae.
More importantly, most of the medical beauty clinics in Seomyeon are concentrated in the area around Jungang-daero. Visitors can reach them within 5 minutes on foot after exiting the subway station, without having to transfer trains or take taxis. For independent travelers with limited time, this is undoubtedly the most efficient option.
First Stop: Genius Clinic, Seomyeon, Busan — The Top Choice for Plastic Surgery-Related Lifting Treatments
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The predecessor of Genius Clinic was 4ever Dermatology, which had been operating in Busan for over 10 years. At the end of 2025, it officially underwent a name change and upgrade, raising its profile from a Dermatology clinic to a plastic surgery center. It is one of the few clinics in the Seomyeon area that boasts resident plastic surgery physicians. If your goals involve treatments such as facelifts or collagen augmentation, which require professional medical judgment, Genius is undoubtedly the top choice in the Seomyeon area.
The clinic is located on the 3rd floor of Qianyu Building, at 691 Jungang-daero. It is only a 3-minute walk from Exit 7 on the Seomyeon side. The interior is spacious and bright, featuring private treatment rooms and post-treatment rest areas. Services are provided in Chinese, making it particularly welcoming to tourists from Taiwan, Hong Kong, and Macau.
Analysis of Genius Clinic’s Key Services
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The three main products offered by Genius all focus on the core concept of “anti-aging and tightening.” The new version of the Ulthrea (starting from ¥9.4 million) uses the latest model approved by the FDA, featuring stable energy output – perfect for those who want to instantly address sagging issues. On the other hand, the Rejuran PN (starting from ¥9.3 million) is the collagen-enhancing treatment with the highest customer satisfaction rate among South Koreans. It works by stimulating the body’s own Collagen production in the dermis layer, making it ideal for those seeking natural, gradual improvements.
The Juvelook Black Bottle (starting from ⩱010,000 won) is Genius’ entry-level option for collagen promotion. It uses polylactic acid as its active ingredient, and the effect of stimulating Collagen production is more lasting compared to traditional hyaluronic acid injections. Moreover, its price is relatively affordable, making it an ideal choice for those who are considering trying Korean cosmetic treatments for the first time.
Second Stop: Barog Dermatology, Seomyeon, Busan — A Comprehensive Center for Cosmetic Medicine and Skin Care
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Just outside Genius, walk west along Jungang-daero for less than 2 minutes, and you’ll find the Barog Busan Seomyeon branch. Barog is a well-known South Korean dermatology chain with branches in Gangnam, Seoul, and Daegu. The Busan Seomyeon branch focuses on a “gentle aesthetic treatment + skin management” approach, and it also offers a 1:1 consultation system with doctors. The atmosphere here is more relaxed compared to Genius, making it an ideal option for intermediate treatment programs.
The clinic is located on the 2nd and 3rd floors of No. 9, 691 Jungang-daero. Its interior design features a simple, Korean-style aesthetic. It is open from Monday to Friday until 8 p.m., so even travelers who arrive in Busan in the afternoon still have enough time to make a appointment. The lunch break is from 13:00 to 14:00, so please avoid this time slot when scheduling your appointment.
The main project in Seomyeon, west of Busan: barog
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The single-use price of Barog’s Korean version of the HIFU device starts at ⩹99,900, making it the most affordable option among the three available in Seomyeon. It is ideal for small areas such as the jawline or the outer corners of the eyes, where localized tightening is desired, without the need to treat the entire face at once. It should be noted, however, that this price is based on a single use, and the actual number of treatments required will be determined by the doctor during the consultation.
In addition to HIFU, barog also possesses extensive experience in skin care and injectable filler treatments. The prices of related services can be directly checked on the BeautsGO platform. If you have undergone a Lifting treatment at Genius and would like to follow up with basic skincare or localized filler treatments, barog offers the most cost-effective option.
Third Stop: Forest Dermatology — The high-value final stop in the Seomyeon business district
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Forest Dermatology is a well-known dermatology clinic in the Seomyeon area for its excellent cost-performance ratio. It is located near Lotte Department Store, just a 5-minute walk from the barog. Forest positions itself as a “cost-effective final stop” for medical beauty treatments. If you first undergo high-intensity lifting procedures, followed by basic skincare, and then complete a session of HIFU or Rejuran at Forest, the total cost can be kept within a very reasonable range.
At Forest, the HIFU treatment with 300 sessions starts from 350,000 won; Rejuran at 2 centum cores costs less than 330,000 won. These prices fall within the mid-to-low range in Seomyeon, Busan, making them extremely affordable for those on a limited budget but still eager to experience Korean cosmetic treatments. The added advantage of the clinic being located near Lotte Department Store makes it perfect – after the treatment, patients can simply take a walk over and go shopping without having to rush anywhere.
Who is Forest Dermatology suitable for?
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Forest is particularly suitable for three types of people: First, those who have already completed the main treatment courses at Genius or barog and wish to opt for additional supplementary treatments at a affordable price; second, budget-conscious individuals who only want to undergo HIFU or Rejuran treatments without spending too much; and third, those who need to complete a quick treatment before departing on their last day – given that Forest is located close to both the Seomyeon station and the airport bus stop.
Half-day tour schedule: Planning for the connecting route between the three hospitals
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Below is the recommended half-day itinerary. Taking Tuesdays to Thursdays as an example, and assuming the activity starts at 10 a.m., the schedule is as follows:
- 10:00-10:10 | Exit 7 of Seomyeon Station → Walk for 3 minutes to reach Genius Clinic
- 10:10-10:30 | In-person consultation at Genius Clinic (evaluation by a plastic surgeon)
- 10:30-11:30 | Receive an HIFU treatment or a Rejuran session (approximately 40-60 minutes)
- 11:30-11:35 | 2-minute walk → Arrive at Barog, Seomyeon, Busan
- 11:35-12:00 | Barog in-person consultation + basic skin care (about 25 minutes)
- 12:00-13:00 | Lunch time (Seomyeon Food Street is right next door)
- 13:00-13:05 | 5-minute walk → Arrive at Forest Dermatology
- 13:05-14:00 | Forest HIFU/Rejuran Enhancement Treatment (approximately 50 minutes)
- Starting at 14:00 | Head straight to Lotte Department Store for a great shopping experience! 🎉
⚠️ Note: The barog service is available from 13:00 to 14:00 during lunchtime, so the treatment must be completed before 12:00 in the morning. If your schedule does not allow this, it is recommended to reschedule the skin care treatment for after lunch, but please confirm whether there are any available appointments in the afternoon. On Saturdays, the operating hours are shorter (Genius until 15:00, barog until 16:00); therefore, it is advisable to schedule treatments at only one of these two locations if you are traveling on a Saturday.
A key comparison among Genius, Barog, and Forest hospitals
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- Genius Clinic | Plastic Surgery Expertise | Specialists in Lifting and Anti-aging Treatments | HIFU treatments starting from ¥9.4 million, Rejuran treatments starting from ¥9.3 million | Suitable for those seeking intensive lifting results in one session.
- Barog Dermatology | A chain of dermatology brands offering both minimal invasive beauty treatments and comprehensive management services | Korean-style HIFU available for only ¥99,900 per session | Suitable for local tightening treatments and basic skincare routines.
- Forest Dermatology | High-cost-performance Dermatology | Affordable final touch-up option | HIFU treatments starting from just ¥350,000 for 300 sessions | Suitable for: budget-conscious individuals and those planning multiple treatment sessions in a row.
The route between these three clinics is one-way and does not involve any turns: Genius (located in the north) → Barog (in the middle) → Forest (in the south, near Lotte Department Store). The total walking time is less than 10 minutes, and the entire route is within the core area of the Seomyeon shopping district. There is no need to take a vehicle or worry about finding your way; you can simply use Google Maps for navigation.
After getting cosmetic procedures, go shopping at Lotte Department Store: A guide to shopping in the Seomyeon area
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After leaving Forest Dermatology, it takes only about 3 minutes to walk south in order to reach Lotte Department Store Busan Main Store. As the largest shopping center in Seomyeon, Lotte Department Store Busan covers a wide range of categories from international luxury brands to Korean cosmetics and gourmet food areas. On the top floor, there is even an outdoor garden where you can sit and relax – making it the perfect place for shopping after medical treatments when you need to avoid sunlight.
If you don’t want to shop in department stores, the underground shopping streets in Seomyeon are also an excellent option. You can start from the underground passage at Seomyeon Station and stroll all the way to Tianpu Coffee Street. Along the way, you’ll find affordable clothing, Korean-style cosmetics, and cafes – perfect for a relaxing walk after surgery.
- 🛍️ Lotte Department Store Busan Main Store: International luxury brands, Korean cosmetics, and a food plaza (just a 3-minute walk away)
- 🛍️ Seomyeon Underground Street: Affordable clothing, cosmetics, and snacks (direct access from the subway station)
- ☕ Tianpu Coffee Street: Unique coffee shops and pastry stores (just 8-10 minutes on foot)
- 🍖 Seomyeon Food Street: Roasted sausage street, pork soup rice (right next to the alley behind Barog)
Frequently Asked Questions
Q: All three clinics offer HIFU treatment – which one should I choose?
A: Genius uses the new version of the Ulthrea, which is ideal for those who pursue the latest models from the manufacturer and value the personalized consultation provided by plastic surgeons. Barog’s Korean-made HIFU is priced on a per-shot basis, making it a good choice for those with budget constraints who only want to undergo localized tightening treatments. Among the three options, Forest’s HIFU, which offers 300 shots for 3.35 million won, offers the best cost-performance ratio. First, determine your budget and desired results before deciding which option to choose.
Q: If I visit three different clinics in just one half-day, will it be too tiring for my body?
A: No. The walking distances between the three clinics are all within 5 minutes, and lunch breaks are also arranged in between. Moreover, the recommended treatment schedule is “one main clinic + two minor clinics,” so you won’t be subjected to too many intensive treatments in a short period of time. If you’re really worried about fatigue, you can reschedule Forest’s treatment for the next morning, or even arrange it as a two-day session. That’s completely feasible.
Q: If I don’t know Korean, can I still go to these three places?
A: Certainly. Genius Clinic offers Chinese-language services, and as a chain brand, Barog has extensive experience in receiving foreign customers. Forest also possesses basic English communication skills. It is recommended to make a reservation in Chinese through the BeautsGO platform or by contacting Hannah972 on WeChat before your trip. By clarifying your requirements in advance, you won’t have to worry about language barriers on the day of your visit.
Q: How soon after the procedure can I go shopping?
A: Both HIFU and Rejuran are non-invasive or minimally invasive treatments. After the procedure, there may be slight redness, which usually subsides within 30 to 60 minutes. Normal activities can be resumed immediately after the treatment. However, it is important to avoid prolonged exposure to sunlight; therefore, it is recommended to visit indoor shopping centers rather than outdoor attractions, and make sure to use adequate sunscreen. If injectable treatments are involved, avoid applying makeup within 6 hours after the procedure.
Q: Are the prices at these three clinics the same for foreigners?
A: Genius Clinic clearly states that foreigners pay the same price as local South Koreans, without any additional fees being charged. The prices for Barog and Forest are also publicly and uniformly set. If you have any doubts, it is recommended to confirm the final quote through the BeautsGO platform before making a reservation, in order to avoid misunderstandings on-site. You can schedule a consultation by contacting Hannah972 on WeChat or through BeautsGO if necessary.
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💬 WeChat reservation: Hannah972
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