Apgujeong Street of Plastic Surgery: Why Is It Known as the “Holy Land of Plastic Surgery in Asia”?
When it comes to plastic surgery in South Korea, 99% of people will mention the same place: Apgujeong-dong, Gangnam District, Seoul. Within an area of less than 2 square kilometers, this district is home to over 500 clinics specializing in plastic surgery, Dermatology, and Dental services, making it the most densely populated area of its kind in the world.
Walking 5 minutes from Exit 3 of Apgujeong Station (압구정로데오역), one can see countless plastic surgery clinics lining the exterior walls of the buildings on both sides – signs in Korean, Chinese, English, and Japanese, all jumbled together, enough to dazzle anyone who takes a look.
But here comes the question: Among over 500 clinics, which one should foreigners choose?
This article combines real reviews from Google, feedback from local South Korean forums, and the experience of our team’s multiple on-site visits to carefully select 9 Apgujeongs among over 50 clinics that are most frequently visited by foreigners and receive consistently positive reviews. These clinics cover three main categories: contour surgery, eye and nose plastic surgery, and comprehensive medical services. Each clinic is accompanied by a detailed analysis and a direct reservation link, ensuring you avoid any potential pitfalls.
🏆 Highly recommended: BeautsGO Partner Plastic Surgery Clinics (direct reservations available)
The following two clinics are directly partnered with the BeautsGO platform. By clicking on their profiles, you can view detailed information about their services, the medical team, and schedule a consultation directly – saving you the time and hassle of conducting independent research or dealing with language barriers.
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Imageup Dermatology Department
ImageUp Clinic / ImageUp Plastic and Aesthetic Surgery and Dermatology
🏥 Partnerships with BeautsGO Clinics
📍 Location: Gangnam District, Seoul
🔧 Core services: A combined clinic offering services in Plastic Surgery and Dermatology, including Double eyelid surgery, rhinoplasty, and Lifting treatments.
💰 Reference prices: Double eyelid surgery costs between 1.5 and 3 million RMB; Rhinoplasty ranges from 4 to 8 million RMB.
🌏 Friendliness towards foreigners: ★★★★★☆ Chinese language consultation available; contact us via WeChat or LINE.
Imageup is one of the few comprehensive clinics that cover both plastic surgery and Dermatology, offering a one-stop service ranging from minor cosmetic treatments to major surgical procedures. It enjoys a solid reputation in South Korea, and it is also very convenient for foreigners to make appointments.
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Barog Hospital (Gangnam Branch)
Barog Clinic Gangnam / Bangnam Branch of Barog Clinic
🏥 Partnerships with BeautsGO Clinics
📍 Location: Gangnam District, Seoul (near Apgujeong)
🔧 Core services: Comprehensive medical aesthetics hospital offering services in contouring, Double eyelid surgery, rhinoplasty, and skin care.
💰 Reference prices: Contouring surgery ranges from 8 million to 15 million RMB; Double eyelid surgery costs between 2 million and 4 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★☆ Multiple language services available in Chinese, English, and Japanese
A medium-sized general hospital located in the heart of Gangnam, with plastic surgery and cosmetic procedures for the eyes and nose as its main specialties. Equipped with state-of-the-art facilities and featuring short waiting times, it is ideal for overseas patients who wish to avoid long queues at large hospitals.
🔥 Google Reviews Selection: 7 top plastic surgery hospitals in Apgujeong with the most reliable reviews
Although the following 7 clinics are not listed in the BeautsGO system, they are all among the most highly searched for by Google and the most frequently discussed by foreigners regarding Apgujeong plastic surgery. Each clinic is accompanied by a link to its homepage; clicking on this link will allow BeautsGO’s customer service team to assist you in arranging a consultation.
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ID Plastic Surgery Hospital
ID Hospital / Idi Hospital
🏥 Recommended by Google Reviews
📍 Location: 142 Isadasan-ro, Gangnam-gu, Seoul (at the heart of Apgujeong)
🔧 Core services: Profile shaping packages (3-piece/4-piece sets), Double Jaw Surgery, V-line face contouring
💰 Reference prices: Contour treatment package – 15–25 million RMB; Double chin treatment – 20–35 million RMB
🌏 Friendly attitude towards foreigners: ★★★★★ Exclusive services for international clients, with full Chinese-language support throughout the process.
Apgujeong Plastic Surgery Hospital, led by Director Park Sang-hoon, enjoys a high reputation in Asia. As a partner hospital of the “Let Me Be Beautiful” program and owner of patented V-line technology, it is the top choice for those seeking comprehensive facial contour enhancement.
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Fisrain Plastic Surgery Hospital
Face-Line Plastic Surgery / Faceline Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: 591-16 JC Building, Sinsa-dong, Gangnam-gu, Seoul
🔧 Core services: minimally invasive jawline correction, protruding lip correction, and underbite improvement
💰 Reference prices: Frontal jaw surgery ranges from 18 million to 30 million RMB; Protruding jaw correction costs between 12 million and 20 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★★ Director Lee Jin-soo, the star influence of Korean celebrities, and excellent Chinese-language services
One of the most renowned specialized hospitals in South Korea for contouring and orthognathic treatments, Director Lee Jin-soo became widely known after appearing on a South Korean medical aesthetics variety show. Specializing in minimally invasive techniques that result in minimal scarring and rapid recovery, her services also aim to improve both dental function and facial aesthetics simultaneously.
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BK Plastic Surgery
BK Plastic Surgery / BK Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: Nonhyeon-dong, Gangnam-gu, Seoul (just 5 minutes walk from Apgujeong)
🔧 Core services: Contour surgery, Double Jaw Surgery, comprehensive plastic surgery packages
💰 Reference prices: Contour treatment package – 13 million to 22 million RMB; Rhinoplasty – 5 million to 9 million RMB
🌏 Friendly attitude towards foreigners: ★★★★★. Established in 1995, this independent 15-story building offers excellent Chinese-speaking services.
Established in 1995, this established plastic surgery hospital is housed in a 15-story building that integrates services in Plastic Surgery, Anesthesiology, Dermatology, and Dental. Director Kim In-syeop enjoys high recognition in the industry and has over 30 years of experience in serving foreign patients; the information on their official website is comprehensive and transparent.
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Gaolande Plastic Surgery
Grand Plastic Surgery / Grand Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: Gangnam District, Seoul (Apgujeong main branch + multiple satellite branches)
🔧 Core services: facial contour surgery, eye and nose plastic surgery, comprehensive treatment packages
💰 Reference prices: Contour surgery ranges from 10 million to 20 million RMB; Eye and nose combination procedures cost between 6 million and 12 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★☆ The International Plastic Surgery Center (ICC) specializes in serving overseas patients.
A group-based plastic surgery institution with multiple branch hospitals located in Gangnam District, it boasts an independent Facial Contour Center and an International Plastic Surgery Center (ICC). It was among the first to adopt 3D-CT technology for surgical planning, and its procedures are highly standardized and mature. A significant proportion of its clients come from overseas, especially those seeking eye and nose surgery.
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Wonjin Plastic Surgery Hospital
Wonjin Plastic Surgery / Wonjin Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: Gangnam District, Seoul (around Apgujeong/Sinsa)
🔧 Core services: eye and nose plastic surgery, facial contouring, comprehensive treatment packages
💰 Reference prices: Double eyelid surgery costs 2–4 million RMB; contouring procedures range from 12–20 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★☆ – A 30-year-old, large-scale general hospital
A established institution in South Korea’s plastic surgery industry with a history of over 30 years, boasting a large scale and a complete range of medical departments. It enjoys a solid reputation in the Chinese-speaking community and Southeast Asia, with a high proportion of international patients. Its Chinese-language service system is also highly developed. The clinic excels particularly in contouring procedures as well as eye and nose surgeries, adhering to a natural and delicate aesthetic approach.
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Bainuo Baiqi Plastic Surgery
Banobagi Plastic Surgery / Banobaghi Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: Gangnam District, Seoul (Apgujeong-dong)
🔧 Core services: facial contouring, eye and nose plastic surgery, anti-aging treatments
💰 Reference prices: The contour treatment package costs 13–22 million RMB; Double eyelid surgery ranges from 2.5–4.5 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★★★ Highly regarded internationally, with services available in Chinese, English, and Japanese.
Among the internationally renowned brand chain hospitals in the medical aesthetics community, the Apgujeong branch serves as their flagship facility. Known for its exquisite and natural aesthetic approach, it ensures that post-treatment scars are virtually invisible. With numerous successful cases shared on social media, it is particularly suitable for those who place great emphasis on thorough pre-treatment consultations.
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Lizhen Plastic Surgery Hospital
LIZHEN Plastic Surgery / Li Jin Plastic Surgery
🏥 Recommended by Google Reviews
📍 Location: Gangnam District, Seoul (Apgujeong Head Office)
🔧 Core Services: Comprehensive plastic surgery and post-operative management systems
💰 Reference prices: Double eyelid surgery ranges from 1.8 million to 3.5 million RMB; Lifting costs range from 3 million to 8 million RMB.
🌏 Friendly attitude towards foreigners: ★★★★★ Certified hospitals designated by the South Korea government for foreign patients
South Korea’s government-certified “Designated Treatment Hospitals for Foreign Patients” possess extensive experience in serving overseas clients. What sets them apart is their professional post-treatment management system: dedicated anesthesiologists, nurse supervision, and targeted anti-swelling care. They also offer free airport transfers and hotel reservations, making them ideal for first-time visitors to South Korea.
📊 Quick Comparison Table of 9 Clinics
| clinic | The strongest project | Reference price (Korean won) | Foreigners are very friendly. | Make an appointment |
|---|---|---|---|---|
| Imageup | Plastic surgery + skin restoration | 1.5 to 8 million | ★★★★☆ | 🔗Make an appointment |
| Barog Gangnam | Comprehensive medical aesthetics | 20 million to 15 million | ★★★★☆ | 🔗Make an appointment |
| ID Plastic Surgery Hospital | Contour set of three or four pieces | 15 to 35 million | ★★★★★ | 🔗Consultation |
| Face Line | Minimally invasive chin augmentation | 12 to 30 million | ★★★★★ | 🔗Consultation |
| BK Plastic Surgery | Contour + double jawline | 5 million to 22 million | ★★★★★ | 🔗Consultation |
| grand | 3D-CT contouring | 6 million to 20 million | ★★★★☆ | 🔗Consultation |
| Wonjin | Eyes, nose, and contours | 2 million to 20 million | ★★★★☆ | 🔗Consultation |
| Banobagi Plastic & Aesthetic | Natural and delicate contours | 2.5 million to 22 million | ★★★★★ | 🔗Consultation |
| Lizhen | Postoperative care | 1.8 to 8 million | ★★★★★ | 🔗Consultation |
🧭 Guide to Choosing a Clinic on Apgujeong Plastic Surgery Street
Selection based on the type of surgery
- If you want to undergo procedures such as contouring, bone reduction, or double-jaw surgery, consider ID, Face Line, BK, and grand. These four companies have the deepest technical expertise in the field of facial contouring and possess a wealth of post-operative case studies.
- If you want to undergo eye and nose plastic surgery, consider Wonjin, Banobagi Plastic & Aesthetic, or Imageup. Their procedures offer natural and delicate results, perfect for those who desire to avoid obvious signs of surgery.
- If it’s your first time visiting Korea and you need full-process assistance, then Mi Zhen or Imageup are your best choices. These are government-certified hospitals designated for foreigners, with well-established reception procedures.
- You can directly make a reservation on BeautsGO for the Imageup, Barog clinics in Gangnam. Just click on the card to view the prices and information about the doctors – no need to communicate with them separately.
Choose according to your budget.
- Entry-level options (2–8 million KRW): Imageup, Lijen – offers affordable prices for minor procedures such as Double eyelid surgery and nose augmentation.
- Mid-range (8-20 million KRW): Wonjin, Banobagi Plastic & Aesthetic, grand, barog — Single contour treatments or eye-nose packages
- High-end options (over 20 million): ID, Face Line, BK – Double Jaw Surgery, or a combination of these three treatments.
Apgujeong Plastic Surgery Street Guide
- Transportation: Exit 3 of Apgujeong Roda Station on the Bundang Line of the subway; it takes only 5 minutes to walk from there to the central area.
- Best consultation hours: weekdays 10:00-17:00 (avoiding South Korea’s lunch break from 12:00-13:00).
- Language: Large hospitals provide Chinese translation services; for smaller clinics, it is necessary to confirm in advance. It is recommended to make an appointment in advance for Chinese-language consultations.
- Payment: Cash and international credit cards are accepted. Some hospitals also support Alipay and WeChat Pay.
- Post-operative accommodation: It is recommended to choose a hotel within walking distance of Apgujeong or Sinsa-dong for convenient follow-up visits and suture removal.
💡 FAQ about Plastic Surgery at Apgujeong
Q1: What are the differences between the plastic surgery hospitals around Apgujeong and Gangnam Station?
Apgujeong focuses primarily on high-end plastic surgery services, and is surrounded by large general hospitals and specialized medical institutions, resulting in relatively higher prices; in the area around Gangnam Station, Dermatology and minor cosmetic procedures are more common, and the prices are more affordable. For major surgeries such as contouring or double-jaw procedures, it is recommended to consider Apgujeong first.
Q2: Are there any additional charges for foreigners to undergo plastic surgery at Apgujeong?
Indeed, some clinics do charge “foreigner prices” that are 20–50% higher than those for local South Koreans. Recommended precautions include booking through platforms like BeautsGO, requesting the Korean-language price list in advance, or explicitly asking for “the same prices as local residents” during the consultation process.
Q3: How far in advance should one make a reservation at Apgujeong Plastic Surgery Hospital?
For general minor surgeries such as Double eyelid surgery or rhinoplasty, it is possible to schedule them 1-2 weeks in advance; for major procedures like contouring surgery or Double Jaw Surgery, it is recommended to make an appointment 1-2 months in advance to ensure that you can have a personal consultation with the chief surgeon. Using BeautsGO can help speed up this process.
Q4: Which hospital in the Apgujeong area is the most suitable for someone coming to South Korea for plastic surgery for the first time?
I recommend Lizhen and BK: Lizhen has a comprehensive set of procedures for receiving foreign clients (free transportation and post-treatment care), while BK has 30 years of experience serving overseas customers. If you want to undergo contouring procedures, ID and the international department of Face Line are also very professional.
Q5: Can I go shopping around the area of Apgujeong after having the contouring surgery?
In the first 3 to 7 days after contour surgery, facial swelling is quite noticeable, so it is not recommended to go out. About 2 weeks after the stitches are removed, light activities can be resumed. Areas such as the Galleria department store, Rodaeo Street, and Isan Park near Apgujeong are suitable for walks during the recovery period, but it is advisable to wear a hat and a mask.
🔗 Related Reading Recommendations
- Which clinic should I choose for contour surgery in South Korea? A comprehensive comparison of 10 top hospitals: ID Plastic Surgery, Wonjin, BOCELLE, and DA.
- A Comprehensive Guide to Plastic Surgery in South Korea: Recommendations for Plastic Surgeons in Gangnam, Seoul